The new Jaguar XE is an important car for Jaguar.  If Jaguar are to achieve the volumes and income they need for long-term viability they need to compete in the C segment with BMW, Mercedes and Audi.  Press reaction, at least in the UK, has been favourable with Autocar, amongst others, ranking the XE above the equivalent BMW and Audi.  I have seen a few XEs now and it is certainly a nice looking car. However its interior is nowhere near as good as the equivalent three series BMW.  Nor is the fine looking exterior helped by the surprisingly large panel gaps. I have not driven an XE as yet so maybe it makes up for these deficiencies with its handling. It will have to because it is priced at the same level as its German rivals.  No doubt the XE range will expand over time but at present it seems very restricted given the huge variety of different models offered by Jaguar’s German rivals. Where is the coupe? Where is the all wheel drive car? Where is the V8 R range topper? Where is the hybrid? I suspect Jaguar are chasing fleet sales and the current range will probably appeal to fleet managers. But it does nothing for me. 

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