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I first attended Salon Prive last year and thoroughly enjoyed myself. Held in the beautiful grounds of the Duke of Northumberland’s London home, Syon House in West London,  the event is billed as an upscale concourse d’elegance and motoring lifestyle show. Running from Wednesday to Friday it is targeted at the well-heeled corporate hospitality market and the price of a daily ticket (including Lobster lunch..) reflects that. I attended last year on an afternoon ticket only which I was able to buy at a discount due to membership of a motoring club. At less than half the cost of a full day ticket it was good value for money as whilst I only had four hours at the show this turned out to be more than enough time to see what there was and the price included a good quality free afternoon tea and an unlimited bar! So this year I again opted for an afternoon ticket only and was not disappointed.

Being a top end event a number of prestige manufactures were present showing their latest cars including Ferrari and Lamborghini. Two La Ferraris were on show, one in red and the other, belonging to Jay Kay, in a lurid shade of green. There was also a stunning one off Ferrai F12 open top roadster. Ferrari would not reveal who the car was built for but it certainly seems to me that they made a better job of it than they did on the bespoke Ferrari 458 they built for Eric Clapton last year.

Jay Kay’s lurid green La Ferrari. The interior is that colour too..

Gorgeous bespoke Ferrari F12 Open Top Roadster for an anonymous client

Contrast with Eric Clapton’s bespoke Ferrari 458 – actually less good looking than the standard car. Photo taken at St James Concours of Elegance 2013.

The F12 looks stunning from all angles. I love the retro themed bubbles behind each seat.

Below are some other notable cars from the event.

The concours included a whole class of D Type Jaguars (celebrating their 60th anniversary). One of them won overall and many made an appearance at Goodwood a week later for a spectacular all D Type race.

Unusual Zagato Rover 2000. The only one and very striking.

Senor Pagani attended the event which showcased his cars. Here he is admiring a very yellow Jaguar XJ220.

Fantastic Art Deco front end of a Isotta Fraschini Tipo 8A

More interesting coachbuilding, this time Superleggera’s take on a future Mini roadster. A very nice design indeed.

Another of Jay Kay’s cars, beautiful modern coach built body on a Bentley R Type chassis. Yours for £500k. He was trying to flog this car at Essen (see below). No takers yet which is a shame. Its stunning looking.

Red La Ferrari. I think the McLaren P1 looks better.

This is Jaguar designer Ian Callum’s take on the Mark 2 Jag. I’m afraid it did nothing for me. I do not see the point of taking an old car and making it modern.